You don’t need a lot of trading experience or technical analysis to buy NFTs,” says Gruhn. Mass advertising is needed to reach end consumers interested in NFTs (see below).Įven if the NFT market ran out of steam recently, FTX will continue to rely on the token category. “It’s always like this in the crypto sector: whenever something new comes along, this rapid hype comes with an extreme volume, with exaggerated expectations, and then unfortunately also with many setbacks. We have also seen that with NFTs.” There are also some players in the market who have made quick money with NFTs, while some retail customers are looking through their fingers. But with a controlled, trustworthy offer you can eliminate many problems of the young NFT market. “This is exactly why marketplaces like FTX are needed.”Įxclusive: Bored Ape Yacht Club’s Master Plan
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end consumers like you and me, do not want to leave out FTX. While the Exchange caters to the pro traders, there is something for retail customers too. “The trading platform is for heavy traders, but for normal customers, there is, for example, the NFT marketplace.
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Sure: Professional traders, maybe even from large institutions, involve large trading volumes. And this allows FTX to grow quickly. financial products that reflect the price of Bitcoin and allow it to be traded without buying BTC directly) account for 80 to 90 percent of the trading volume. “FTX is aimed at heavy traders and not at newcomers who are buying Bitcoin for the first time,” says Gruhn. “We are the first crypto exchange that can offer derivatives through a licensed company in Europe. This is our unique selling proposition and we want to use it to attract many crypto traders in Europe.” Derivatives bring large trading volumeįTX stands for “Futures Exchange”, and not without reason. Derivatives (i.e. These are the points of the strategy with which you want to become number 1 in the market: 1. “The European market is just waking up, but Europeans are watching who they’re trading with and may not want to trade with any offshore company anywhere else in the world,” Gruhn said. Gruhn drew up a master plan with Sam Bankman-Fried.
The new head of Europe is Patrick Gruhn, an Internet entrepreneur for many years and with DAAG an important partner of FTX in the tokenization of shares. His task: Europe should contribute 35 percent to FTX Global’s sales in the medium term. In terms of most key figures, the crypto exchange has overtaken other big names in the industry such as Coinbase Exchange, Kraken, KuCoin, or Bitfinex, there is actually only one boss: Binance.
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